Why is Customer Service so Important to Millennials?

Millennials. This generation invokes a natural reaction of fear in many business owners. But, whether you as a business owner like it or not, the millennial customers will dominate the rest of 2017, especially in the technology Internet o f Things industry. According to millennialmarketing.com, 70% of millennials feel a responsibility to share feedback with companies and other potential customers after a good or bad experience. 68% of millennials have higher expectations for customer service today than they had one year ago, and the same percentage have stopped doing business with a brand due to one poor customer service experience. These numbers across all age groups are just 47% and 60% re

Startups: How Much Equity Should Advisors Get?

It’s an age-old scenario: You’re building a company, you have a product idea, and you’ve got the framework laid out in your head, but you want some expert advice and guidance on how to take the next steps. So, you go out to find a veteran entrepreneur, ask her to be an advisor in your fledgling company … and then what? This is where a lot of founders get stuck. Entrepreneurs want to compensate their mentors and advisors for the time they dedicate to helping their businesses grow, but they have no idea how much equity to offer. Not to mention, once the founder and advisor have nominally agreed to a relationship, law firms enter the mix and seed the new advisor with a mountain of paperwork — l

What the mindStart Team Learned at SXSW 2017

Craziness is an understatement when describing the atmosphere at SXSW. There are massive amounts of people everywhere downtown Austin! But despite the large crowds, the mindStart team is having a great time meeting, connecting and learning from other convention attendees. One of the more interesting things we’ve learned is that SX is not as much about finding a relevant event to attend, the issue lies more in deciding between which of numerus relevant events (all occurring at the same time) we would like to attend more. SXSW is in full swing and it is proven by the escalating cost to park downtown - parking rates doubled from Thursday to Friday. It is easy as an attendee to become overwhelme

Puppies? Yes, Please! mindStart is Bringing Puppies to SXSW

Amidst the craziness that is South by Southwest, mindStart (www.gomindstart.com) will be hosting a puppy corral to provide a quick, relaxing, and fun break for the convention-goers. The puppy corral, comprised of a litter of 11 white Labs, will be located on the grass just outside the Austin Convention Center at a location called Brush Square. “We know how hectic and overwhelming South-By can be, I mean we’re from Austin! So we just really wanted to provide some escape from the craziness, even if it is just for a short time. And who doesn’t love puppies?!” says Kevin Whitehurst, co-founder of mindStart. For those convention-goers who are overwhelmed by the amount of people who will be at SXS

Innovative Help Desk Solutions You Should Consider in 2017

Two Innovative Help Desk Solutions You MUST Implement in 2017 These days, customers expect nothing less than excellent customer service. If you can’t meet those expectations, customers will respond with their dollars and cents by taking their business elsewhere. To compete in today’s economy, not to mention have a chance to experience real growth, it’s time you take customer support seriously. Consider this sobering fact: according to Microsoft’s 2016 State of Global Customer Service Report, 68% of 18-34-year-old consumers have stopped doing business with a brand due to a single poor customer service experience. Yes, you read that correctly. One, single negative experience and a customer wil

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