Increased Capability of Support
If you happen to have Spanish-speaking customers, which is extremely likely, you'll want to ensure they can reach a Spanish-speaking support representative as well. This process of having increased capability of your support features will allow the user of your product or service to feel valued as a customer and better convey their issue with your product or service in greater detail. This process will lend to better understanding, better reviews, better your chances of international expansion, and increase your revenue. What's not to love about that?
Better Understanding of a Customer's Issue With Your Product/Service
There are certain words, phrasing, and colloquialisms which are better spoken in someone's native language rather than translated into English. When your company has fluent Spanish speakers to help assist your customers with their inquiries, they can better assess the tone, word choice, and formality of the conversation to exude more well-placed empathy to your customers. People have a way of picking up whether or not someone is genuinely concerned with their problem and having a fluent Spanish-speaking individual is only more beneficial to the situation at hand.
Better Reviews of Your Company
Just as when you're visiting a foreign country, attempting to speak the local language and trying your best to assimilate into the local culture, people will often appreciate that. A similar sentiment will be felt when a Spanish-speaking individual has the option to receive customer support in Spanish. They'll appreciate the fact you recognized the need for such a service and will most likely have better reviews of your customer service simply due to the fact it was accessible in their language.
Furthers Your Capability to Expand Internationally
Spanish is widely spoken internationally in many, many countries. You would be doing yourself a disservice if you did not plan to incorporate a Spanish-speaking customer support team to help with your international expansion goals for your company.
Higher Potential for Increased Revenue
All of the above is a catalyst for increased revenue for your company when you choose to invest with mindStart's customer service programs. We help growing companies and startups just like yours scale and expand with excellent customer service. If you've enjoyed reading about the benefits of Spanish-speaking customer service and would like to learn more about how mindStart can help you achieve your customer support goals; contact us and we'll be happy to walk you through all of our processes. Looking forward to hearing from you soon!